The connection-driven

marketing method

for graphic & web designers

Ditch the cash droughts, doubts & drama and create a famine-proof design biz that consistently attracts awesome AF clients

Yo, lady: Your design biz ain’t

intermittent fasting.

… SO WHY ARE YOU STILL STUCK IN THE FEAST AND FAMINE CYCLE?

It goes a little somethin’ like this:

1. Miraculously, you get a client booking (or two). Hell yes! You don’t know how – or why – it happened, but you don’t care. It happened. You’re safe. (For now.)

2. You celebrate with some cake, pay your rent, get that bread, and let the wind carry your cash worries away while you create cool shit.

3. You finish your project, look at your calendar, and PANIC. You were so busy creating for your current clients that you did jack shit to set Future You up with some bookings.

4. You frantically whip up some sales-driven content (the kind that makes you feel gross and fake, tbh) and bust your ovaries trying to figure out how you’re meant to make people care about you, your biz and your services again… all while you watch your bank balance dwindle and your stress levels rise.

SOUND FAMILIAR? MMHM, WE’VE GOT YOUR NUMBER, LADY.

You can’t build a future – for yourself or your biz

– if you can’t predict when tf your next pay day is coming.

WE’RE GOING TO DO SOME MORE MIND-READING TO GUESS WHERE YOU’RE AT RIGHT NOW.
TELL US IF WE’RE CLOSE…

You couldn’t lock down a consistent string of clients if your life depended on it (… or, y’know, your livelihood).

Your cash flow is so hit and miss you’re finding it impossible to plan a month ahead, let alone a year or more.

You’re a desperate deer in headlights when it comes to marketing your design biz, so you just … don’t. Or you do,
but it doesn’t get anywhere near the results you know it should. Oh hey, total waste of time. Not so nice to see ya.

Selling your services online feels so incredibly sleazy and inauthentic that you walk away feeling ashamed and dirty whenever you do it.

You spend most of your time working IN your business serving your clients and you feel like there’s no time left over for the whole ‘marketing your biz’ thing.

You don’t mean to, and you know it’s definitely not the best way to do things, but you feel like all that’s left for you to do is sit back and wait/pray for clients to find you. Hopefully. Please.

“Fuck. Yep. That’s me. I need more clients and more money, but my marketing sucks.”

TOUGH LOVE, LADY: YOU’RE RIGHT …YOU’RE DOING IT WRONG.

This is what it SHOULD look – and feel – like….

You wake up to an inbox buzzing with new client enquiries. “I love your work!” They’re gushing. “Can you fit my project into your calendar?” They’re begging. Oh, and did we mention each and every one of them is a human that you’d love to work with … and that actually pay their invoices on time? And you have your pick of the bunch.

You click over to check a calendar that’s pleasantly and perfectly booked up, Goldilocks style. You’ve set your own hours (naturally), so you’ve mastered a beautiful blend of work and play that keeps your creativity full and fulfilled.

You take a peek at your bank balance and grin. Hey, abundance. What up. Things are looking so good that you’ve *almost* forgotten the days when the mere mention of cash would have you sweatin’, stressin’ and squirrelin’ away everything you earn. These days you’re all about consistency, sustainability and stability.

GET MORE CLIENTS, CASH AND CONSISTENCY

BY TRULY CONNECTING WITH YOUR AUDIENCE.

SPOILER ALERT: MARKETING ISN’T THE ENEMY.
YOU KNOW WHAT MARKETING REALLY IS? SERVICE.

At its heart, marketing is (or at least should be) the action of helping or doing work for someone.

Your design services help businesses make it. Make money, make an impact, make a splash, make it big. All of it. And then some.

And your marketing? It should be about helping your audience solve their problems. THAT’S how you showcase how legitimately legendary you are (‘cause you are, y’know).

But good marketing isn’t an innate talent; it’s a formula that’s polished and perfected.

But good marketing isn’t an innate talent; it’s a

formula that’s polished and perfected. Less hustle.

More heart. And a fuck tonne more success.

Go from desperate to in-demand with the Consistent Client Formula

The prodigal lovechild of Anna Dower (the go-to coach and mentor for designers) and Emma Kate (the go-to educator for WordPress designers and developers), the Consistent Client Formula unlocks the EXACT pathway for getting you more clients, cash and consistency in your design biz.

Over six weeks, we’ll mentor you in the methods of meaningful marketing so you can confidently and consistently show up and serve your audience.

Best of all, the CC Formula is all about results-driven authenticity.

It’s about you – in all your genius glory – being acknowledged & adored

for everything that makes you so special and valuable as a designer.

Ready for consistent clients?

Here’s why we know you’ll love it.

ZERO FLUFF.

We get straight to the answers so you can skip the BS and build your consistently booked-up design biz faster.

TRIED AND TESTED.

Not by some anonymous marketing robo-bot, but by us. Anna and Emma. In our own businesses. And we fucking love it.

SLEAZE-FREE.

This formula puts humans first and is grounded from a place of service, not selling, so you can feel good about what you’re putting out into the world.

EASY TO FOLLOW.

The only complications we’re into are plot twists on Netflix. Everything else should be simple and stress-free. Including – hell, especially – your client attraction.

AUTOPILOT-FRIENDLY.

Keen to regain hours of your week? Just follow our formula, sit back, sip your coffee, & watch the consistent clients flow in. You’re welcome.

CONVERT BY CONNECTING.

Swap the feast and famine stress for consistent abundance by harnessing a fool-proof formula for meaningfully marketing your design biz.

What you get:

SIX MODULES OF ZERO-FLUFF VIDEO CONTENT

LIFETIME ACCESS TO ALL CONTENT

ACTION-DRIVEN WORKSHEETS, CHEATSHEETS & TEMPLATES

ACCESS TO OUR SUPPORTIVE AF FACEBOOK COMMUNITY

EXCLUSIVE BEHIND THE SCENES INTEL ON HOW WE RUN OUR OWN BUSINESSES

A FUCK-FREE MONEY-BACK GUARANTEE

oh and here is some

bonus swag:

A SUITE OF PRO-COPY-WRITTEN NURTURE EMAILs

A COLLECTION OF CONVERSION-FRIENDLY LEAD MAGNET TEMPLATES

A READY-TO-USE LEAD MAGNET SIGN UP TEMPLATE IN DIVI

ACCESS TO OUR
PRE-RECORDED MASTERCLASS VAULT

Want more?
Say hello, to the VIP UPGRADE!

ONE-ON-ONE ACCESS TO ANNA AND EMMA

PERSONALISED IDEAS FOR YOU AND YOUR BIZ

WEEKLY LIVE GROUP COACHING CALLS

(recorded so you can return to the content at any time)

A SPECIAL GIFT SENT VIA SNAIL-MAIL*

Choose your plan

PAY IN FULL LIKE A BOSS

$890 USD

COURSE ONLY

BUY NOW >

PAY IN 4 INSTALLMENTS OVER 12 WKS

$245 USD

COURSE ONLY

BUY NOW >

PAY IN FULL LIKE A BOSS

$1090 USD

COURSE + VIP UPGRADE

BUY NOW >

PAY IN 4 INSTALLMENTS OVER 12 WKS

$295 USD

COURSE + VIP UPGRADE

BUY NOW >

Results from designers who have worked with us

“Now I actually charge five times the amount I was before. Basically, Emma is worth her weight in gold!”

Danni Green / blackcactusdigital.com.au

“I reached my goal of making $10k in one month in my design business.”

Katie Wass / riseandroardesign.com

“Thank you so much Anna for this amazing e-course. It’s changed how I do business and I know I’m going places now.”

Andrea Finch / andreafinch.com.au

“I’m so confident in my process now. Plus I have set prices and they’re higher than ever.”

Jessica John / creativebones.com.au

“It really gave me the confidence to turn my intermittent freelance side projects into a real business. I quit my job and went full-time 7 months ago… and I’m now consistently booked to the point where I hired a VA to help me keep on top of the work!”

Laura McKnight / digitaldaydreammedia.com.au

“Anna CHANGED. MY. BUSINESS. In fact, I’d even go so far as to say she SAVED my business.”

Amy Parker

“Now I feel confident that I can grow my business to the next level, without the fear of failure and burnout.”

Megan Horsfall / happysplatdesign.com.au

“I have a completely refreshed mindset with so much more clarity and vision for my direction.”

Steph Hurst / stephanie-hurst.com

THE DIFFERENCE BETWEEN CC FORMULA

& OTHER MARKETING COURSES

OTHER MARKETING COURSES

Broad marketing plans

Focus on vanity metrics

Focus on social media

CC FORMULA

Specifically for graphic & web designers

We help you make real connections with your dream clients & turn them into sales

We know that social media is just one small part of the formula

Peek at the CC Formula

Here’s how we’re going to set you up so you never have to lose your shit stressing about getting clients again.

The CC Formula Curriculum

MODULE ONE: SPECIAL SAUCE

Your Special Sauce is what makes you unique & will create a personal connection with your ideal client.

In this module, we’ll pinpoint:

  • your ideal client
  • their problems
  • their dreams
  • your solutions

MODULE TWO: CONNECTION

The biggest lesson you will learn from this course is that marketing is about connection.

In this module, you’ll test & qualify your foundations by:

  • Doing market research
  • Looking around at your ideal clients online
  • Watching other people with the same audience

You’ll also start working through our list building process & sales funnel formula.

MODULE THREE: BE SEEN

Is your business the best-kept secret on the internet? Well, it is time to be seen as a trusted expert in your niche.

In this module, you’ll break it down and create your funnel pieces, including:

  • Lead magnet
  • Bonus Freebie
  • Low-Paid offer
  • Writing your funnel emails
  • Writing optin & thank you pages

MODULE FOUR: AUTOMATED SUCCESS

Simple automated marketing systems are our specialty.

In this module, we’ll dive into:

  • What CRM to choose
  • Lead Magnet / Bonus Freebie / Low Paid Offer automation
  • Hooking up your low paid offer
  • Advanced tech incl. tagging, lists, etc.
  • Setting up your optin & thank you pages and CTAs throughout your website (tech options & walk-throughs)

MODULE FIVE: SELL IT LIKE IT’S HOT

This is where you really start bringing in the cash.

Let’s cover:

  • Checking conversions & tweaking
  • Creating a library of freebies on your website
  • Our tech tips for having multiple funnels

MODULE SIX: ROMANCE

Consistent romance is how a relationship thrives. In this final module, you’ll learn:

PRE-FUNNEL & POST-FUNNEL romance

  • Things your offer without strings attached (no email required)
  • Post-FUNNEL massaging

How to showcase your SERVICE to your audience (embody your brand & show up!)

  • How to lead people to your funnel
  • Paid Facebook ads
  • Collab opportunities
  • Consistency on social media
  • More more more funnel ideas (funnel/nurture sequence for existing/past clients — so they buy from you again and again)

Your CC Educators

Anna Dower

ANNA DOWER is a graphic designer, entrepreneur and in-demand creative mentor that harnesses her 20 years of industry experience to enlighten, empower and elevate the businesses of graphic designers on a mission to make their mark
(and have a sh*t load of fun doing it).

Anna hustles hard but she’s also about balance. She believes in profit AND pleasure and is proud to work just four days a week (on Fridays she wears pink and does whatever the flip she wants).

Emma Kate

 EMMA KATE is the go-to WordPress educator and geeky girl next door for goal-getting designers ready to evolve into successful web dev unicorns.

Helping designers unwrap the mysteries, methods and magic of web design & tech so they can build beautiful WordPress websites with all the geeky integrations. Y’know, in language you can actually understand, without worrying about coding, tech migraines, mansplaining or overwhelm.

Ditch the cash droughts, doubts and drama

and create a famine-proof design biz that consistently attracts awesome AF clients.

Choose your plan

PAY IN FULL LIKE A BOSS

$890 USD

COURSE ONLY

BUY NOW >

PAY IN 4 INSTALLMENTS OVER 12 WKS

$245 USD

COURSE ONLY

BUY NOW >

PAY IN FULL LIKE A BOSS

$1090 USD

COURSE + VIP UPGRADE

BUY NOW >

PAY IN 4 INSTALLMENTS OVER 12 WKS

$295 USD

COURSE + VIP UPGRADE

BUY NOW >

The 90-Day Money Back Guarantee

We believe in the CC Formula so much that if you do all the work and still do not get new clients we will give you your money back.

All you need to do is show us all the work you’ve completed and implemented from the course.

Something on your mind, sugar?

Let’s see if we can help…

How long does the program go for?

The course is drip-fed, unlocking your access to 1 module a week for 6 weeks. After that, you will have lifetime access to all the existing and new course content and masterclasses, so you can upgrade your marketing again and again.

When does the program start?

The course officially kicks off Monday 23rd May 2022. But we’ll be in touch sooner with your access to the exclusive Facebook group.

How is the program delivered? What learning resources will I receive?

Each module contains pre-recorded videos with accompanying worksheets, resource guides, and checklists for you to work through inside our members-only learning portal.

You’ll receive weekly prompts to keep you on track and if you have any questions you can connect with us (Anna & Emma) as well as other mentors and students in the private Facebook group.

On top of this, you have lifetime access so you can take the entire course again or just refresh certain lessons whenever you like.

What extra perks do I get with the VIP Upgrade?*

As one of our VIPs, you get a whole bunch of perks, including:

  • Weekly Group Coaching Calls: Once we commence the live round of the course, all VIPs will meet up for a group coaching call each week to discuss the latest lessons, brainstorm tactics, troubleshoot your tech, or just have a debrief/vent/design-nerd chat.
  • One-on-one access to Anna & Emma via voice message
  • Personalised ideas for you and your biz
  • A special gift sent via snail-mail for *Australian residents only
  • Lifetime access to future group coaching calls: Yep, that’s right! You can join us for any future group calls and masterclasses

What’s the 90-Day Money Back Guarantee?

We believe in the CC Formula so much that if you do all the work and still do not get new clients we will give you your money back.

All you need to do is show us all the work you’ve completed and implemented from the course.

We pour our hearts and souls into our courses and truly believe in the value they offer. We’re certain you’ll find them super valuable, but just in case you don’t we offer a satisfaction guarantee. You can work through the entire program and if you are not satisfied you can request a refund.

To be eligible for a refund you must request this in writing to hello@annadower.com within 7 days of the course end date, or within 90 days of purchasing the course, whichever is sooner. Refunds are provided at our sole discretion and you will have to demonstrate that you did the work and participated in the Facebook group, group chats, and other course activities.

Please note: ‘change of mind’ refunds are not permitted at any stage and a 15% admin fee may apply to cover any administration costs.

How does the payment plan work?

We offer an affordable payment plan that can easily fit in with your cash flow. At checkout, simply choose the “Payment Plan: Pay in 4 installments” option to pay off the course in 4 equal payments over the next 3 months.

I have more questions

Anna would be happy to chat with you personally! Send her a DM over Instagram and ask any questions you may have. DM her here: @annacreativementor on Instagram.

When will I see results?

Your success depends entirely on your own effort, motivation, commitment and follow-through. We cannot predict and we do not guarantee that you will attain a particular result. Each individual’s results depend on his or her unique background, dedication, desire, motivation, actions, and numerous other factors. You fully agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive on or through this website or product.