The connection-driven
marketing method
for graphic & web designers
Ditch the cash droughts, doubts & drama and create a famine-proof design biz that consistently attracts awesome AF clients

Yo, lady: Your design biz ain’t

intermittent fasting.

... SO WHY ARE YOU STILL STUCK IN THE FEAST AND FAMINE CYCLE?
It goes a little somethin’ like this:

1. Miraculously, you get a client booking (or two). Hell yes! You don’t know how – or why – it happened, but you don’t care. It happened. You’re safe. (For now.)

2. You celebrate with some cake, pay your rent, get that bread, and let the wind carry your cash worries away while you create cool shit.

3. You finish your project, look at your calendar, and PANIC. You were so busy creating for your current clients that you did jack shit to set Future You up with some bookings.

4. You frantically whip up some sales-driven content (the kind that makes you feel gross and fake, tbh) and bust your ovaries trying to figure out how you’re meant to make people care about you, your biz and your services again... all while you watch your bank balance dwindle and your stress levels rise.

SOUND FAMILIAR? MMHM, WE’VE GOT YOUR NUMBER, LADY.

You can’t build a future – for yourself or your biz

– if you can’t predict when tf your next pay day is coming.

WE’RE GOING TO DO SOME MORE MIND-READING TO GUESS WHERE YOU’RE AT RIGHT NOW.
TELL US IF WE’RE CLOSE…
You couldn’t lock down a consistent string of clients if your life depended on it (… or, y’know, your livelihood).
Your cash flow is so hit and miss you’re finding it impossible to plan a month ahead, let alone a year or more.
You’re a desperate deer in headlights when it comes to marketing your design biz, so you just … don’t. Or you do,
but it doesn’t get anywhere near the results you know it should. Oh hey, total waste of time. Not so nice to see ya.
Selling your services online feels so incredibly sleazy and inauthentic that you walk away feeling ashamed and dirty whenever you do it.
You spend most of your time working IN your business serving your clients and you feel like there’s no time left over for the whole ‘marketing your biz’ thing.
You don’t mean to, and you know it’s definitely not the best way to do things, but you feel like all that’s left for you to do is sit back and wait/pray for clients to find you. Hopefully. Please.
“Fuck. Yep. That’s me. I need more clients and more money, but my marketing sucks.”
TOUGH LOVE, LADY: YOU’RE RIGHT …YOU’RE DOING IT WRONG.

This is what it SHOULD look – and feel – like….

You wake up to an inbox buzzing with new client enquiries. “I love your work!” They’re gushing. “Can you fit my project into your calendar?” They’re begging. Oh, and did we mention each and every one of them is a human that you’d love to work with … and that actually pay their invoices on time? And you have your pick of the bunch.
You click over to check a calendar that’s pleasantly and perfectly booked up, Goldilocks style. You’ve set your own hours (naturally), so you’ve mastered a beautiful blend of work and play that keeps your creativity full and fulfilled.
You take a peek at your bank balance and grin. Hey, abundance. What up. Things are looking so good that you’ve *almost* forgotten the days when the mere mention of cash would have you sweatin’, stressin’ and squirrelin’ away everything you earn. These days you’re all about consistency, sustainability and stability.

GET MORE CLIENTS, CASH AND CONSISTENCY

BY TRULY CONNECTING WITH YOUR AUDIENCE.

SPOILER ALERT: MARKETING ISN’T THE ENEMY.
YOU KNOW WHAT MARKETING REALLY IS? SERVICE.
At its heart, marketing is (or at least should be) the action of helping or doing work for someone.

Your design services help businesses make it. Make money, make an impact, make a splash, make it big. All of it. And then some.

And your marketing? It should be about helping your audience solve their problems. THAT’S how you showcase how legitimately legendary you are (‘cause you are, y’know).

But good marketing isn’t an innate talent; it’s a formula that’s polished and perfected.
But good marketing isn’t an innate talent; it’s a
formula that’s polished and perfected. Less hustle.
More heart. And a fuck tonne more success.

Go from desperate to in-demand with the Consistent Client Formula

The prodigal lovechild of Anna Dower (the go-to coach and mentor for designers) and Emma Kate (the go-to educator for WordPress designers and developers), the Consistent Client Formula unlocks the EXACT pathway for getting you more clients, cash and consistency in your design biz.
Over six weeks, we’ll mentor you in the methods of meaningful marketing so you can confidently and consistently show up and serve your audience.
Best of all, the CC Formula is all about results-driven authenticity.
It’s about you – in all your genius glory – being acknowledged & adored
for everything that makes you so special and valuable as a designer.
Ready for consistent clients?

Here’s why we know you’ll love it.

ZERO FLUFF.

We get straight to the answers so you can skip the BS and build your consistently booked-up design biz faster.

TRIED AND TESTED.

Not by some anonymous marketing robo-bot, but by us. Anna and Emma. In our own businesses. And we fucking love it.

SLEAZE-FREE.

This formula puts humans first and is grounded from a place of service, not selling, so you can feel good about what you’re putting out into the world.

EASY TO FOLLOW.

The only complications we’re into are plot twists on Netflix. Everything else should be simple and stress-free. Including – hell, especially – your client attraction.

AUTOPILOT-FRIENDLY.

Keen to regain hours of your week? Just follow our formula, sit back, sip your coffee, & watch the consistent clients flow in. You’re welcome.

CONVERT BY CONNECTING.

Swap the feast and famine stress for consistent abundance by harnessing a fool-proof formula for meaningfully marketing your design biz.

What you get:

SIX MODULES OF ZERO-FLUFF VIDEO CONTENT
LIFETIME ACCESS TO ALL CONTENT
ACTION-DRIVEN WORKSHEETS, CHEATSHEETS & TEMPLATES
ACCESS TO OUR SUPPORTIVE AF FACEBOOK COMMUNITY
EXCLUSIVE BEHIND THE SCENES INTEL ON HOW WE RUN OUR OWN BUSINESSES
A FUCK-FREE MONEY-BACK GUARANTEE
oh and here is some
bonus swag:

A SUITE OF PRO-COPY-WRITTEN NURTURE EMAILs

A COLLECTION OF CONVERSION-FRIENDLY LEAD MAGNET TEMPLATES

READY-TO-USE LEAD MAGNET SIGN UP TEMPLATEs IN DIVI

1 month of social media content done for you!

By the end of the program, you’ll have:

fully set up your opt-in pages, freebies & email nurture sequence

perfectly-timed automated emails that do the (non-sleazy) selling for you

a queue of dream clients getting primed & ready to buy from you

A repeatable easy-to-follow strategy for attracting new dream clients

Black Friday Sale

Get 20% OFF + the Make 2023 Your B*tch Bundle (worth $578)

Simply enter this code at checkout:
CODE: YEAHB*TCH

Here’s what it includes:

👊 2023 Goal Setting Workbook by Anna Dower (valued at $99)
👊 Pump Up Your Proofing Short Course by Anna Dower (valued at $99)
👊 Website Goals Mini Course by Emma Kate (valued at $29)
👊 Boundaries Boss Mini Course by Emma Kate (valued at $29)
👊 Cut The Crappy Clients Pack by Haley Brown (valued at $99)
👊 Charli Salespage Divi Template by WP Mavens (valued at $97)
👊 Opt-in + Thank You Page Divi Layouts by Designer Boss (valued at $38)
👊 My Fave WordPress Plugin Glossary by Emma Kate (valued at $29)
👊 Sales Funnel Starter Kit by Anna Dower (valued at $59)

Get 20% OFF + this epic bundle with every purchase! 🙌

PAY IN FULL LIKE A BOSS

$890 USD

BUY NOW »

PAY IN 4 INSTALLMENTS OVER 12 WKS

$245 USD

BUY NOW »

convert to your currency »

1 Week Only! sale ends in:

Day(s)

:

Hour(s)

:

Minute(s)

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Results from designers who have worked with us

“Now I actually charge five times the amount I was before. Basically, Emma is worth her weight in gold!”

Danni Green / blackcactusdigital.com.au
“I reached my goal of making $10k in one month in my design business.”

Katie Wass / riseandroardesign.com
“Thank you so much Anna for this amazing e-course. It’s changed how I do business and I know I’m going places now.”

Andrea Finch / andreafinch.com.au
“I’m so confident in my process now. Plus I have set prices and they’re higher than ever.”

Jessica John / creativebones.com.au
“It really gave me the confidence to turn my intermittent freelance side projects into a real business. I quit my job and went full-time 7 months ago… and I’m now consistently booked to the point where I hired a VA to help me keep on top of the work!”

Laura McKnight / digitaldaydreammedia.com.au
“Anna CHANGED. MY. BUSINESS. In fact, I’d even go so far as to say she SAVED my business.”

Amy Parker
“Now I feel confident that I can grow my business to the next level, without the fear of failure and burnout.”

Megan Horsfall / happysplatdesign.com.au
“I have a completely refreshed mindset with so much more clarity and vision for my direction.”

Steph Hurst / stephanie-hurst.com
THE DIFFERENCE BETWEEN CC FORMULA
& OTHER MARKETING COURSES
OTHER MARKETING COURSES

Broad marketing plans

Focus on vanity metrics

Focus on social media

CC FORMULA
Specifically for graphic & web designers

We help you make real connections with your dream clients & turn them into sales

We know that social media is just one small part of the formula

Peek at the CC Formula

Here’s how we’re going to set you up so you never have to lose your shit stressing about getting clients again.

The CC Formula Curriculum

MODULE ONE: CONNECT

In this module, you’ll learn how to connect with your dream clients on a deeper level, nail down what makes you unique, and choose which tools you’ll use to connect with your audience.

We’ll pinpoint your ideal client, their problems, their dreams & your genius solutions.

MODULE TWO: SERVE

In this module, we’re going to walk you through crafting your irresistible opt-in.

You will:

  • come up with a killer topic
  • ensure your opt-in has all the must-have elements
  • create promo images for your opt-in
  • and you can even use our beautifully-designed templates to make whipping it together even easier

MODULE THREE: CAPTURE

In this module, we’ll help you start capturing leads with your opt-in. By capturing leads you will have an opportunity to warm them up and sell to them. This is a vital step in the consistent clients formula.

You will:

  • Choose the right CRM for you.
  • Create your opt-in form, opt-in page and thank you page.
  • Connect your opt-in form to your CRM and set up your delivery automation.
  • Write your automated emails & create a bonus freebie!

It sounds like a lot of techy stuff, but don't worry, we break it all down for you, we give you loads of done-for-you templates & swipe copy, and will be there holding your hand every step of the way.

MODULE FOUR: NURTURE

In this module, you'll build on your nurture sequence and create your low-paid offer (aka tripwire), so you can continue warming up your leads, getting them primed and ready to buy from you.

MODULE FIVE: SELL

This module is all about selling your core offer — in a non-sleazeball, totally authentic and easy breezy way.

You’ll master your mindset around selling and get comfortable talking about your services. You’ll create an entertaining and sleaze-free email that makes your core offer seem irresistible to your dream clients. And we’ll show you how to test your funnel, monitor how it’s performing, and what to tweak to improve your conversions.

MODULE SIX: GROW

This module is all about building on what you have learned and created throughout this course — getting your funnel and marketing plan ready for launch. You’ll become a funnel queen and learn how to create more funnels to easily attract even more dream clients.

PLUS as an awesome bonus, you get 1 month of social media content planning done for you!

Your CC Educators

Anna Dower
ANNA DOWER is a graphic designer, entrepreneur and in-demand creative mentor that harnesses her 20 years of industry experience to enlighten, empower and elevate the businesses of graphic designers on a mission to make their mark
(and have a sh*t load of fun doing it).

Anna hustles hard but she’s also about balance. She believes in profit AND pleasure and is proud to work just four days a week (on Fridays she wears pink and does whatever the flip she wants).

Emma Kate

 EMMA KATE is a graphic designer turned web designer who’s now a go-to WordPress educator and geeky girl next door for designers keen to master the wonderful world of web.

Helping designers unwrap the mysteries, methods and magic of web so you can build beautiful websites with all the geeky integrations. Y’know, in language you can actually understand, without worrying about techie coding, web dev jargon, mansplaining, overwhelm or Googling all the things.

Ditch the cash droughts, doubts and drama

and create a famine-proof design biz that consistently attracts awesome AF clients.

By the end of the program, you’ll have:

fully set up your opt-in pages, freebies & email nurture sequence

perfectly-timed automated emails that do the (non-sleazy) selling for you

a queue of dream clients getting primed & ready to buy from you

A repeatable easy-to-follow strategy for attracting new dream clients

Black Friday Sale

Get 20% OFF + the Make 2023 Your B*tch Bundle (worth $578)

Simply enter this code at checkout:
CODE: YEAHB*TCH

Here’s what it includes:

👊 2023 Goal Setting Workbook by Anna Dower (valued at $99)
👊 Pump Up Your Proofing Short Course by Anna Dower (valued at $99)
👊 Website Goals Mini Course by Emma Kate (valued at $29)
👊 Boundaries Boss Mini Course by Emma Kate (valued at $29)
👊 Cut The Crappy Clients Pack by Haley Brown (valued at $99)
👊 Charli Salespage Divi Template by WP Mavens (valued at $97)
👊 Opt-in + Thank You Page Divi Layouts by Designer Boss (valued at $38)
👊 My Fave WordPress Plugin Glossary by Emma Kate (valued at $29)
👊 Sales Funnel Starter Kit by Anna Dower (valued at $59)

Get 20% OFF + this epic bundle with every purchase! 🙌

PAY IN FULL LIKE A BOSS

$890 USD

BUY NOW »

PAY IN 4 INSTALLMENTS OVER 12 WKS

$245 USD

BUY NOW »

convert to your currency »

1 Week Only! sale ends in:

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

The 90-Day Money Back Guarantee

We believe in the CC Formula so much that if you do all the work and still do not get new clients we will give you your money back.

All you need to do is show us all the work you’ve completed and implemented from the course.

Something on your mind, sugar?

Let’s see if we can help…

How long does the program go for?

The course is designed to be completed 1 module per week for 6 weeks. But you have lifetime access to all the existing and new course content and masterclasses, so if you like you can work through the course at your own pace and upgrade your marketing again and again.

When does the program start?

When you join you get instant access to the juicy course Pre-work as well as the private course Facebook group. Then the remaining modules will be unlocked as you work through the course and complete each lesson.

How is the program delivered? What learning resources will I receive?

Each module contains pre-recorded videos with accompanying worksheets, resource guides, templates and checklists for you to work through inside our members-only learning portal.

You’ll receive weekly prompts to keep you on track and if you have any questions you can connect with us (Anna & Emma) as well as other mentors and students in the private Facebook group.

On top of this, you have lifetime access so you can take the entire course again or just refresh certain lessons whenever you like.

During group intakes (like the one starting on November 7th) we will also meet up once a week via Zoom for group coaching call where you can ask us anything.

What’s the 90-Day Money Back Guarantee?

We believe in the CC Formula so much that if you do all the work and still do not get new clients we will give you your money back.

All you need to do is show us all the work you’ve completed and implemented from the course.

We pour our hearts and souls into our courses and truly believe in the value they offer. We’re certain you’ll find them super valuable, but just in case you don’t we offer a satisfaction guarantee. You can work through the entire program and if you are not satisfied you can request a refund.

To be eligible for a refund you must request this in writing to hello@annadower.com within 7 days of the course end date, or within 90 days of purchasing the course, whichever is sooner. Refunds are provided at our sole discretion and you will have to demonstrate that you did the work and participated in the Facebook group, group chats, and other course activities.

Please note: ‘change of mind’ refunds are not permitted at any stage and a 15% admin fee may apply to cover any administration costs.

How does the payment plan work?

We offer an affordable payment plan that can easily fit in with your cash flow. At checkout, simply choose the “Payment Plan: Pay in 4 installments” option to pay off the course in 4 equal payments over the next 3 months.

I have more questions

Anna would be happy to chat with you personally! Send her a DM over Instagram and ask any questions you may have. DM her here: @annacreativementor on Instagram.

When will I see results?

Your success depends entirely on your own effort, motivation, commitment and follow-through. We cannot predict and we do not guarantee that you will attain a particular result. Each individual’s results depend on his or her unique background, dedication, desire, motivation, actions, and numerous other factors. You fully agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive on or through this website or product.